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Welcome to the 'next-level' World of Phi:

Hidden Destiny!


Join in the fun, broaden your knowledge, and earn rewards! Start your journey and set up your own salon, increasing your education and experience in the industry. Specialize and develop your skills in salon service, hygiene and build an in-depth knowledge about the beauty business. 

 Even better? Play and see if you are destined for sweet success! The better you perform, the higher the chances of winning great prizes. Exciting? Get the game and let the fun start!


How does it work?

Each step is completely up to you! 

Customize everything, from your Avatar to your own salon. 
Are you feeling simplistic, or fabulous? You call the shots. 

Let's get started!

Customize your avatar - either as yourself or a new artist you would like to coach through the World of Phi. 

Do you want to dress to impress, or for less stress?

Next, get inspired and check out the PhiAcademy courses. Build up your knowledge and choose which skills you want to master.  

Test what you know and get the answers right, and you will level up and earn rewards! 

Are you destined for ultimate success?


Enjoy and work through the different scenarios and earn rewards. 
Choose what you want to trade your 'earnings' for!
There is also the chance to compete against other artists with a scoreboard - which can be seen across time or just on the day you play.

Discover your Hidden Destiny!

Check out our newest products


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Bioneedling Powder
Bioneedling (Bio Microneedling) Powder is a groundbreaking cosmetic innovation! With hydrolyzed sponge as its primary ingredient, it is crafted for professional skincare treatments. It's designed to enhance the efficacy of PhiAcademy microneedling serums, allowing for deeper penetration of their active ingredients into the skin. This helps treatments to become more effective, leading to visibly improved skin health and appearance. Hydrolyzed sponge not only maximizes the absorption of the serums, but also increases their benefits. Overall, this add-on to a microneedling treatment is potent solution for optimized skin rejuvenation. Benefits: Improved Penetration: Ensures deeper delivery of active ingredients for improved efficiency and results. Reduction of Skin Imperfections: Effectively minimizes visibility of hyperpigmentation spots, scars, wrinkles, and other skin concerns. Improved Skin Texture: Promotes a smoother skin texture. Rejuvenation and Repair: Helps in the skin's natural regeneration process, improving overall complexion. Versatility: Suitable for various skin types, offering a wide range of rejuvenation benefits.   It is possible that post-treatment, the skin may be sensitive. This can include a mild burning sensation, redness or swelling. However, this typically goes away within 48 to 72 hours. Please note, that it is important that the bioneedling powder should only be applied on healthy skin, and should avoid contact with the eyes.
€39.00*
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PMU Cartridges 0.25 1R, 5.5mm taper (EN17) 20 pcs
The EN17 0.25mm 1R, 5.5mm Taper Tattoo Cartridge Needle is sold in a pack of 20 sterilized, separate units.   Key Features: Transparent Tip: Offers you a clear view of ink flow, allowing for real-time adjustments and better control during sessions Safety: The safety membrane ensures a hygienic working environment Elongated Tip Profile: Minimizes leakage during use, providing an improved field of view and reducing ink dispersion with its vacuum Siphon Aisle Needle Tip: Specially designed to handle thicker ink, ensuring a smooth and consistent flow during application Advanced Membrane System: The quick rebound silicone membrane prevents backflow and reduces operational noise and vibration Configuration: Round Liner/RL Cartridge: Designed to offer sharp, consistent lines Ideal for detailing, whether it is precise outlines or creating subtle shading Its consistent ink flow ensures that each stroke is delivered precisely, making it a great option for intricate designs and Permanent Makeup Needle Diameter 0.25mm: Suitable for high precision and detailing, often used for delicate shading or creating fine lines. Needle Tips for Tattoos & PMU 1R Tip: Ideal for ultra-fine details in both tattoos and PMU. Offers precision that's perfect for intricate designs, hair strokes, and detailed eyeliner in PMU treatments. Taper Length 5.5mm (medium): Provides versatility for both moderate lining and shading, allowing for a controlled and even ink flow.   Hygiene and Reliability Medical-Grade 304 Stainless Steel: Known for its strength, this ensures the needle stays sharp and clean Medical-Quality Plastic: The cartridge tips made of this plastic mean it's safe and doesn't react with the skin Ethylene oxide (E.O.) Sterilization: This method makes sure every cartridge is germ-free. Each is packed separately so that they stay completely sterile until opened.
€19.90*
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PMU Cartridges 0.20 1R, 3.5mm taper (EN02B) 20 pcs
The EN02B 0.20 1R, 3.5mm Tattoo Cartridge Needle is sold in a pack of 20 sterilized, separate units. Key Features: Clear Visuals: The transparent cartridges allow you to see the flow of ink and the movement of the needle, providing greater control and precision Optimized Needle Tips: With sloped round tips and arced flat tips, these cartridges cater to a variety of artistic techniques, from precise detailing to broader strokes Safety: The rubber band-loaded cartridges are equipped with a plastic membrane whch stops ink flowing back into the machine Ease of Use: These cartridges are user-friendly, ensuring quick installation and removalSpecifications and Relevance to You as an ArtistConfiguration Round Liner/RL Cartridge: Ideal for detailed lines, the RL configuration supports precise work, such as outlining or creating fine hair-like strokes. Needle Diameter 0.20mm: Suitable for high precision and intricate detailing, often used for delicate shading or creating very fine lines. Needle Tip 1R: Designed for ultra-precise work, it's ideal for creating singular, fine lines and details, often used for eyeliner, lip liner, or defining individual hair strokes in eyebrow procedures.  Taper Length Shorter Tapers (3.5mm): These are ideal for tasks requiring more ink delivery, such as filling or shading. Hygiene and Quality Medical-Grade 304 Surgical Stainless Steel: This material is recognized for its durability, corrosion resistance, and hygiene, ensuring that each needle remains sharp Medical-Grade Plastic: By using medical-grade plastic for the cartridge tips, the cartridges provide a safer, non-reactive experience for clients Ethylene oxide (E.O.) Sterilization: E.O. ensures each cartridge is free from microorganisms, prioritizing client safety. The individual blister pack sealing ensures sterility until use.
€16.90*
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Shaping Pencil White
Elevate your pre-treatment routine with our Shaping Pencil in White, an essential tool for microblading and PMU eyebrow treatments. This pencil is ideal for creating contrast and for artists who prefer a guide that stands out. Its flat tip allows for exceptional precision, enabling you to design and refine the perfect eyebrow shape before any pigment is applied. The ability to draw fine lines or broader strokes ensures versatility and accuracy for every client's unique features. Keep the flat tip in perfect condition with the PhiX sharpener for consistent, high-quality results.
€8.20*
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Phi Master Machine
Extraordinary tech for extraordinary skills. Innovation without compromise. With the Master machine, we’re revolutionizing the industry. Perfect for master artists who want premium features that encourage creativity.  Quick facts:  Perfect for advanced pros High torque at low speed 3.5 mm stroke Voltage: 5-12 Variable hertz: 25-120 pulses/second Wireless 3 interchangeable batteries 1900 mAh batteries 170g without a battery, 205g with a battery Dual mode: lining & shading Takes universal PMU & tattoo cartridges   Check if this machine is the right one for you - get all the details in our shopping guide.   ✔ Dual operation mode: switch between lining and shading in a click. 2 modes with pre-set parameters for different techniques. A truly unique feature that makes your work easier. ✔ Efficient against skin elasticity. A powerful engine that conquers skin elasticity on all skin types without causing excessive trauma. ✔ Precision for all techniques. Excellence for hair strokes. The custom German engine gives a high torque at low speeds - exactly what you were missing for hair strokes. ✔ Maximum efficiency & minimal skin trauma. High torque at low speeds + 3.5 mm stroke for consistently precise results that conquer all skin types. ✔ Never run out of power. The Master is powered by an interchangeable 1900 mAh battery with a long charge. You get 3 batteries that allow you to work throughout the day uninterrupted.Up to 4 mm needle hang adjustability: Control your pigment output & work efficiently with any formula. Low vibrations. Virtually silent: High-tech German engineering ensures minimal vibrations from the engine. Voltage variability ensures versatility: With their wide voltage ranges, you have maximum control over all 3 machines. Lightweight - even with the battery: Unlike many machines on the market, the new Phi machines are light even with their integrated batteries. This means better balance. Aircraft aluminum body: Sturdy, scratch-proof, durable. Besides being stylish, it’s also better for the environment with its reduced plastic content. Ergonomic and elegant: Whether you choose the thin, pen-shaped Artist, or the sturdier Royal or Master, the ergonomic grips ensure less hand fatigue
€699.00*
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Phi Royal Machine
Your stepping stone to mastery. Advanced technology for intermediate artists. Take your skills to a new level with the Royal, perfect for artists who want a more advanced machine that’s still simple, manageable, and easy to use.        Quick Facts: Perfect for artists who want to transition into using more advanced equipment 3.5 mm stroke length High torque at low speed Voltage: 4-12 Variable hertz: 25-120 pulses/second Battery or power supply operation (power supplier must be bought separately here) 162g with battery, 110g with power supply 2 interchangeable batteries 800mAh batteries Takes universal PMU & tattoo cartridges   Check if this machine is the right one for you - get all the details in our shopping guide.   ✔ Efficient against skin elasticity. A powerful engine that conquers skin elasticity on all skin types without causing trauma. ✔ Precision for all techniques. Excellence for hair strokes. The custom German engine gives a high torque at low speeds - exactly what you were missing for hair strokes. ✔ Versatile power thanks to the 3.5 mm stroke length. A longer yet balanced stroke ensures consistent & reliable pigment implementation with the best possible retention. ✔ Impeccable precision for intricate work. Longer stroke + direct drive guarantees maximum control over the needle, so you can create clear pixels or soft blends. ✔ Integrated battery or power supplier - whichever you prefer. The Royal machine comes with 2 interchangeable batteries, but you also have the option to buy a power supplier to get rid of excess weight.   The Royal helps you get used to more advanced equipment.  Wireless machines are weightier, which can be a challenge if you’re not used to it. The Royal gives you the option of switching between using the integrated battery and a wired power supplier.  Battery operation means more weight: 162 gPower supply operation makes it much lighter: 110g Either way, we packed a powerful engine into the smallest footprint possible, with a weight as low as possible. Up to 4 mm needle hang adjustability: Control your pigment output & work efficiently with any formula. Low vibrations. Virtually silent: High-tech German engineering ensures minimal vibrations from the engine. Voltage variability ensures versatility: With their wide voltage ranges, you have maximum control over all 3 machines. Lightweight - even with the battery: Unlike many machines on the market, the new Phi machines are light even with their integrated batteries. This means better balance. Aircraft aluminum body: Sturdy, scratch-proof, durable. Besides being stylish, it’s also better for the environment with its reduced plastic content. Ergonomic and elegant: Whether you choose the thin, pen-shaped Artist, or the sturdier Royal or Master, the ergonomic grips ensure less hand fatigue.
€579.00*
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Phi Artist Machine
The ultimate affordable solution. Quality made simple, compact & affordable.  We created a machine that gives you premium results at a budget-friendly price, perfect for artists who are just stepping into the world of machine PMU.    Quick Facts:  Perfect for new artists  3 mm stroke length Voltage: 4-12 Variable hertz: 25-120 pulses/second Ultra-light at 90g Wired Takes universal PMU cartridges Compact & quiet    Check if this machine is the right one for you - get all the details in our shopping guide. ✔ Minimal skin damage. The 3 mm stroke length is the perfect compromise between effective pigmentation & minimal skin damage, even if you’re still perfecting your technique.  ✔ Maximum needle control. Direct drive ensures that needle penetration is controlled by the engine directly. Perfect precision, little to no vibrations, silent operation. ✔ Balanced engine power. The 12V output, 11 200 speed custom German motor provides impactful operation, yet stays manageable for newer artists. ✔ Extremely light, extremely thin. At just 90 grams and 23 mm diameter at its widest point, the Phi Artist is ergonomic and has great maneuverability, which allows newer artists to focus on perfecting their technique instead of grappling with their equipment.  ✔ Affordable price point. Phi Artist is a great option for training and practice, taking your first clients, and building your skills. It allows you to get started without a huge initial investment, while still delivering quality results.   Up to 4 mm needle hang adjustability: Control your pigment output & work efficiently with any formula.Low vibrations. Virtually silent: High-tech German engineering ensures minimal vibrations from the engine.Voltage variability ensures versatility: With their wide voltage ranges, you have maximum control over all 3 machines.Thin & Lightweight: 90 grams. 23 mm at its widest point. The pen-shaped design is perfect for newer artists who need maximum maneuverability to build their skills. Aircraft aluminum body: Sturdy, scratch-proof, durable. Besides being stylish, it’s also better for the environment with its reduced plastic content.Ergonomic and elegant: Whether you choose the thin, pen-shaped Artist, or the sturdier Royal or Master, the ergonomic grips ensure less hand fatigue.
€299.00*
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PMU Cartridges 0.18 1R, 3.5mm taper (EN11) 20 pcs
The EN17 0.18mm 1R, 3.5mm Taper Tattoo Cartridge Needle is sold in a pack of 20 sterilized, separate units. Key Features: Transparent Tip: Offers you a clear view of ink flow, allowing for real-time adjustments and better control during sessions Safety: The safety membrane ensures a hygienic working environment Elongated Tip Profile: Minimizes leakage during use, providing an improved field of view and reducing ink dispersion with its vacuum Siphon Aisle Needle Tip: Specially designed to handle thicker ink, ensuring a smooth and consistent flow during application Advanced Membrane System: The quick rebound silicone membrane prevents backflow and reduces operational noise and vibration Configuration: Round Liner/RL Cartridge: Designed to offer sharp, consistent lines Ideal for detailing, whether it is precise outlines or creating subtle shading Its consistent ink flow ensures that each stroke is delivered precisely, making it a great option for intricate designs and Permanent Makeup Needle Diameter 0.18mm: Best for ultra-fine lines, where subtlety and precision are paramount. Needle Tips for Tattoos & PMU 1R Tip: Ideal for ultra-fine details in both tattoos and PMU. Offers precision that's perfect for intricate designs, hair strokes, and detailed eyeliner in PMU treatments. Taper Length 3.5mm (shorter): Crafted for stronger, bolder strokes and shading, allowing dense pigment delivery.  Hygiene and Reliability Medical-Grade 304 Stainless Steel: Known for its strength, this ensures the needle stays sharp and clean Medical-Quality Plastic: The cartridge tips made of this plastic mean it's safe and doesn't react with the skin Ethylene oxide (E.O.) Sterilization: This method makes sure every cartridge is germ-free. Each is packed separately so that they stay completely sterile until opened.
€18.90*