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Welcome to the 'next-level' World of Phi:

Hidden Destiny!


Join in the fun, broaden your knowledge, and earn rewards! Start your journey and set up your own salon, increasing your education and experience in the industry. Specialize and develop your skills in salon service, hygiene and build an in-depth knowledge about the beauty business. 

 Even better? Play and see if you are destined for sweet success! The better you perform, the higher the chances of winning great prizes. Exciting? Get the game and let the fun start!


How does it work?

Each step is completely up to you! 

Customize everything, from your Avatar to your own salon. 
Are you feeling simplistic, or fabulous? You call the shots. 

Let's get started!

Customize your avatar - either as yourself or a new artist you would like to coach through the World of Phi. 

Do you want to dress to impress, or for less stress?

Next, get inspired and check out the PhiAcademy courses. Build up your knowledge and choose which skills you want to master.  

Test what you know and get the answers right, and you will level up and earn rewards! 

Are you destined for ultimate success?


Enjoy and work through the different scenarios and earn rewards. 
Choose what you want to trade your 'earnings' for!
There is also the chance to compete against other artists with a scoreboard - which can be seen across time or just on the day you play.

Discover your Hidden Destiny!

Check out our newest products


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Phi Black Cartridge 0.30 1R, 7mm taper - 10pcs
Introducing our single needle PMU cartridge, featuring a sleek black design with the iconic Phi logo. This cartridge has a 0.30mm needle diameter with a long 7mm taper, ensuring precision and control for the finest detail work. Perfect for techniques such as fine line work, and precise detailing. If this isnt the right ‘fit’ for your needs, don’t worry! We now have over 45 different universal PMU cartridge confugurations at PhiShop. You can browse them all here - we are sure you will find the perfect match for your PMU style and technique! Needle Configuration: 1 Point Single Needle: Ideal for detailed and precise work. 0.30mm Needle Diameter: Allows for ultra-fine lines, perfect for intricate detailing. 7mm Taper (Long): Provides flexibility and smoother pigment flow for better control and precision. Long tapers cause the least amount of trauma to the client’s skin and hold less pigment, allowing for slow and controlled color building. They also create the smallest pixelation when shading, ideal for smooth, natural transitions. Techniques and Applications: Check out our specially developed PMU Pigments for perfect pigment consistency and stable color technology. Phi’s PMU Pigments use innovative Fusion Black pigment Technology (hybrid of iron oxide and carbon black pigments) Fine Line Work Precise Detailing Construction and Sterilization: High-Quality Construction: Advanced technology ensures consistent performance and durability. Ethylene Oxide Sterilization: Ensures a safe and sterile tool for PMU procedures. Each pack contains 10 individually packaged sterile needle cartridges.  
Save €3.14! -20%
Regular: €15.70*
€12.56*
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Shaping Pencil White
Elevate your pre-treatment routine with our Shaping Pencil in White, an essential tool for microblading and PMU eyebrow treatments. This pencil is ideal for creating contrast and for artists who prefer a guide that stands out. Its flat tip allows for exceptional precision, enabling you to design and refine the perfect eyebrow shape before any pigment is applied. The ability to draw fine lines or broader strokes ensures versatility and accuracy for every client's unique features. Keep the flat tip in perfect condition with the PhiX sharpener for consistent, high-quality results.
Save €1.64! -20%
Regular: €8.20*
€6.56*
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Practice Silicone Blank - 1pcs
Our Practice Silicone Blank comes in a pack of 1, and has been specifically designed for PMU artists seeking to solidify their skills before working on live models. This high-quality, latex-free pad offers a great practice surface that mimics the softness and texture of human skin. Its color enhances visibility to target areas for development. Ideal for perfecting techniques in machine PMU applications, microblading and tattooing this practice pad is an ideal tool for both beginners and professionals aiming to achieve precise smooth results.
Save €0.78! -20%
Regular: €3.90*
€3.12*
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Phi Brush 02
The Phi Brush 2 has been carefully crafted from high-quality fibers to provide seamless makeup application prior to PMU treatments. The slanted brush offers angled precision, making it perfect for sculpting sharp lines and detailed contours around brows and lips. When used with the Phi Concealer, it is effective at making the marked PMU treatment area particularly clear and precise. Our top tip is to mark outlines of each client in accordance with the Golden Ratio Divider or the BB Compass with the Phi Brush and Phi Concealer. This makes sure the contouring process aligns perfectly with the perfect proportions of the face of each individual.
Save €1.46! -20%
Regular: €7.30*
€5.84*
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Phi Brush 01
The Phi Brush 1 has been carefully crafted from high-quality fibers to provide seamless makeup application prior to PMU treatments. The flat brush is ideal for smooth, even application of concealer, providing full coverage with precision on broader areas. When used with the Phi Concealer, it is effective at making the marked PMU treatment area particularly clear and precise. Our top tip is to mark outlines of each client in accordance with the Golden Ratio Divider or the BB Compass with the Phi Brush and Phi Concealer. This makes sure the contouring process aligns perfectly with the perfect proportions of the face of each individual.
Save €1.46! -20%
Regular: €7.30*
€5.84*
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Phi Concealer
Phi Concealer isn't about covering up; it's all about guiding you as an artist to create the perfect shape using the Phi's golden ratio. This super smooth concealer formula is designed to define and highlight precise treatment areas before eyebrow and lip PMU treatments. This helps to make sure that each stroke complements the natural beauty and symmetry of the face.   Why You'll Love PhiConcealer: Precision Made Easy: PhiConcealer helps you create precise outlines for eyebrows and lips with a brush (check out Phi Brush 1 & 2), to make sure that every treatment is perfectly proportionate and customized to your client. (Use the the BB compass to help map out perfect PMU proportions). Smooth to Apply: The formula is easy to work with, letting you outline easily. Skin-friendly ingredients: Argania Spinosa Kernel Oil and Butyrospermum Parkii Butter for deep hydration, protective Titanium Dioxide, and soothing Tocopheryl Acetate suitable for even sensitive skin. Essential for Every Artist: Whether you're experienced or new to PMU, PhiConcealer is a great tool to help you achieve professional results. Warning: For external use only. Apply to healthy skin/eyebrows only. Avoid contact with the eyes. If the product comes into contact into eyes, rinse immediately. If irritation persists, consult a doctor. Store at room temperature in a dark place.
Save €2.04! -20%
Regular: €10.20*
€8.16*
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Bioneedling Powder
Bioneedling (Bio Microneedling) Powder is a groundbreaking cosmetic innovation! With hydrolyzed sponge as its primary ingredient, it is crafted for professional skincare treatments. It's designed to enhance the efficacy of PhiAcademy microneedling serums, allowing for deeper penetration of their active ingredients into the skin. This helps treatments to become more effective, leading to visibly improved skin health and appearance. Hydrolyzed sponge not only maximizes the absorption of the serums, but also increases their benefits. Overall, this add-on to a microneedling treatment is potent solution for optimized skin rejuvenation. We have a whole page with information about Bioneedling Powder and its use in treatment here. Benefits: Improved Penetration: Ensures deeper delivery of active ingredients for improved efficiency and results. Reduction of Skin Imperfections: Effectively minimizes visibility of hyperpigmentation spots, scars, wrinkles, and other skin concerns. Improved Skin Texture: Promotes a smoother skin texture. Rejuvenation and Repair: Helps in the skin's natural regeneration process, improving overall complexion. Versatility: Suitable for various skin types, offering a wide range of rejuvenation benefits.   It is possible that post-treatment, the skin may be sensitive. This can include a mild burning sensation, redness or swelling. However, this typically goes away within 48 to 72 hours. Please note, that it is important that the bioneedling powder should only be applied on healthy skin, and should avoid contact with the eyes.
€39.00*